About Us

We are a Market Research & Advisory firm, with a dedicated focus on digital transformation.Our mission is to provide actionable and personalized insights, which are critical to improve outcomes of digital initiatives.

Our advisory team comprises industry veterans with expertise in consulting and advisory services, across industries.We strongly believe that digital transformation is primarily a business endeavor rather than solely a technological one. We work closely with senior leadership in both business and IT.

Our vision is to establish ourselves as the dependable Data & Insights Partner for organizations embarking on their technology enabled business transformations

Our mission is to deliver unbiased, reliable, and objective Data & Insights

Our Co-founders

Essen Essentia

Essentia Essien is a multi-faceted entrepreneur with a diverse background encompassing hospitality, consulting, and now, human resources solutions. He established Attoway Incorporated, an Operations Management Consulting firm which consulted for over 10 Fortune 500 companies. Beyond private endeavors, Essentia actively contributes to his community. He volunteered as a City Planner with New York City, playing a role in shaping the city's policy planning.

Tarun Pattnaik

Tarun Pattnaik is an alumnus of prestigious SP Jain School of Management and an industry veteran in the field of Advisory & Consulting for more than a decade & half. Some of his articles and thought leadership reports are published on NASSCOM and other forums.Before setting up QBit Consulting Services he worked in leadership roles for various Fortune 500 organizations across the globe.